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Safety and Inclusion

Ohio University

Athens, OH

Platform building

Social Media Campaign

Keeping in mind The Pigskins' mission statement, this post holds 2 messages that inform users they are valued when they come to eat, drink, or socialize. As the pandemic slowed, students were understandably hesitant to gather in public. Most bars failed to count guests, keep them seated, or maintain COVID-protocol-cleanliness. At The Pigskin, customer safety was prioritized and protocols were followed throughout the entire process, as this graphic implies. The bar also expressed its' appreciation for diversity through this post. With this message, The Pigskin holds itself and its customers accountable for welcoming people of all races, groups, and ages. Platform building helped to make it clear that all customers have a safe place, free of discrimination.

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