Social Media Campaign for The Pigskin

For this project I was tasked with improving the social media platform of a local bar on campus. I first came to understand their media channels, target audience, background, and more. Considering current trends and responses to interviews I conducted around campus; I conceived ways to bring more engagement to their posts and place. Using various social media tactics, I created samples that better align with the goals of The Pigskin and help them stand out from competitors.